Raise the Understanding and Value of United Way within our Community
Importance: Raise the position of United Way, build connections with donors and volunteers; reach out to new segments, & establish the foundation needed to lead positive development in our community.

Increase Giving and Invest Wisely in the Community
Importance: Raising funds to meet the most important needs of our community is a core part of the United Way Mission. Continued focus on giving and careful stewardship is fundamental to strengthening our community and improving lives in Southwest Alabama.

Lead and Strengthen Collaborative Partnerships
Importance: Community concerns require community solutions. United Way is uniquely positioned to serve as a convener and advocate to lead positive change in Southwest Alabama.

Build the Capacity of the Organization
Importance: Board Leadership and Staff must have the understanding, training, and skills to carry out the mission of the United Way of Southwest Alabama. Resources—monetary, volunteer, and informational—are fundamental to any successful endeavor.