Strategic Plan
Raise the Understanding and Value of United Way within our Community
Importance: Raise the position of United Way, build connections with donors and volunteers; reach out to new segments, & establish the foundation needed to lead positive development in our community.
Increase Giving and Invest Wisely in the Community
Importance: Raising funds to meet the most important needs of our community is a core part of the United Way Mission. Continued focus on giving and careful stewardship is fundamental to strengthening our community and improving lives in Southwest Alabama.
Lead and Strengthen Collaborative Partnerships
Importance: Community concerns require community solutions. United Way is uniquely positioned to serve as a convener and advocate to lead positive change in Southwest Alabama
Build the Capacity of the Organization
Importance: Board Leadership and Staff must have the understanding, training, and skills to carry out the mission of the United Way of Southwest Alabama. Resources—monetary, volunteer, and informational—are fundamental to any successful endeavor.
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Five Ways to Live United
| 1. | Purchase school supplies for a local school to distribute to children who need them |
| 2. | Allow a high school student to shadow you at work and show them how apply things you learned in school |
| 3. | Tutor at an adult literacy or technology program |
| 4. | Purchase personal care items such as deodorant, toothbrushes and soap and drop them off at the local homeless shelter |
| 5. | Help senior citizens learn how to detect and prevent fraud |







